PROJECT OVERVIEW
Batdongsan.com.vn (BDS) is the number 1 property (real estate) marketplace/online property search in Vietnam with the biggest traffic + users and is a best choice for agents, agencies and property seekers.
2019 campaign talked from the brand voice “The No.1 property search site in Vietnam”.
From this year onwards, BDS wants to communicate more of customers’ benefit, with new positioning “Make confident property decisions with No.1 property search site”.
Competitors: nha.chotot.com, alonhadat, and muabannhadat, with limited communication.
