Academic background:

• Jun 2024: 50% scholarship MBA Talent, Western Sydney University, ISB – UEH.
• 2010: Bachelor of Business Management, University of Economics of HCM City
• 2006: Landscape Design Engineer, University of Agriculture and Forestry of HCM City.

Vivian Pham is the Senior Manager of Integrated Marketing Communications at Suntory PepsiCo Vietnam Beverage. She has spent 16 years working in sales and digital marketing, as well as 6 years as a lecturer. She is the embodiment of strategic planning, with an unwavering “can-do” mentality and a firm “get it done” attitude. Her vision is distinct, her goals are laser-focused, and she pursues them with a passion for results. She is a natural social catalyst who enjoys building large networks; her presence is a beacon of optimism that brightens spirits and propels the group ahead. Only the vibrant energy she exudes in every interaction matches her enthusiasm for participation.

She formerly worked with big MNC and international agencies, including VNG Corporation and Mediacom Vietnam (WPP Media). She had extensive experience in both digital and traditional media, achieving top performance for major clients such as Unilever, Sony, Inbisco, URC, Masan, Fonterra, Uber, Wrigley, Liwayway (Oishi), Jollibee, Bayer, and Naver Corporation (Vlive).

She is on the prelim jury board for the Vietnam Young Lions, Vietnam/APAC Smarties Awards, as well as the BSI Awards prescreening council jury. She was also a judge for “CMO VII 2021” at Ton Duc Thang University, “Marketing Arena 2021” at FTU HCM’s Creatio Club, “You are Marketer 2021” at FTU HN, “Marship Connector 2021” at Van Lang University’s Marzone Club, “Demo MT 2021” of Tomorrow Marketers at VOCF, and M4D Contest 2022 and 2023 at Root Digital and Red Communication.

She teaches Digital Marketing Strategy as a visiting lecturer at ISB BBUS and PSO MBA, University of Economics Ho Chi Minh City, VN-UK Institute, the University of Danang, and S.O.C Institute. She has conducted digital training courses for internal SPVB and facilitated Digital Academy as well as Soft-Skills Course for organizations like UNO Media, Cố cCố c VN, Blueseed Digital, Invisalign Dental, O’Care Clinic, Navii Clinic, Innity Vietnam, Asia Creative, Dien Quan Group, and Pencil Group.

Chị Hai Digital is a platform created by her for professionals to exchange industry information and skills, creating an interactive atmosphere for professional development.

Certificate & Media Award:

• Media & Marketing Certificate from Mediacom/GroupM Vietnam and SPVB: 20 in total.
• Soft Skills Certificate from Vietnamworks and SPVB.
• Achieving over 60 Awards (MMA, BSI, Youtube, Mob-Ex and FOMA) from the campaign that I led.

Individual Honor Award:

• Pool of Talent at GroupM: future-proofing program, visited China and Thailand to learn on new initiative.
• The media productivity of SPVB over a two-year period.
• Won 1st prize in the PepsiCo APAC Meta Ambassador Contest, and then visited Meta HQ in Menlo Park, California, USA.