Handled a wide variety of brands in different categories

Technology: NFT Games, Grab and Sendo
Home Care: OMO, VIM, Sunlight
Personal Care: Love Beauty & Planet, Dove, Diana Sanitary pad, P/S, Close-Up, Clear, Johnson & Johnson
Food: Moggi, Walls, Knorr, Asia foods
Beverage: Heineken, Desperados, Nescafe 3inl, Vinh Hao Mineral Water
Pharmaceuticals: Panadol, Sanofi, Lactacyd Confectionary: Orion, Mondelez, Kinh Do
Fashion: PNJ Jewelry

ASIAN MARKETING EFFECTIVENESS AWARDS 2011

Nescafe 3in1-Hanoi 1000th year campaign
Best Brand Loyalty Marketing Campaign – Silver
Most Effective Use of Product Design and Packaging – Shortlist

VIETNAM YOUNG LIONS 2011
Finalist in Print category
VIETNAM YOUNG LIONS 2010
Finalist in Film category

RMIT INTERNATIONAL UNIVERSITY
Bachelor of Design-Multimedia System 2006-2009

OLIVER ADVERTISING (Oct 2023)
Lead a full-function creative team including copy, art and designer. I’m in charge of not only Food & Confectionary brands for Unilever such as Knorr, Magnum, Wall’s, Cornetto bur also Manulife…

APRIL ADVERTISING
Creative Director (May 2021-May 2023)
Lead a Unit including Creative, Strategy and Account teams to win new business- es. In charged of the full process that goes beyond Creative expertise, from crack- ing brief to find the winning point of each pitch, to corporate between different departments to deliver the most appropriate solution for client.

Keep raising the bar of quality in order to not only make client happy but also to convert them into long term partners.

Get experienced in diversely exciting jobs such as building an NFT games, devel op concept & creative works for a marathon race series across Vietnam.

DENTSU MCGARYBOWEN
Associate Creative Director (Jan 2020-Jun 2020)
Lead a full-function creative team including copy, art and designer. I’m in charge of interesting brands such as Durex, Enfa, and some Unilever brands such as Lifebouy, Dove.

PUBLICIS GROUP
Associate Creative Director (Jan 2019-Jun 2019)
Creative Group Head (Jun 2017-Jan 2019)
Senior Art director (Sept 2015-Jun 2017)
Art director (Sept 2013-Sept 2015)
I’ve learnt and grown a lot in Publicis from perfecting ideation & art directing skills, to handle production. I also managed a small creative team and worked across departments.

LOWE VIETNAM
Art director (Sept 2010-Sept 2012)
Designer (Sept 2009-Sept 2010)
Starting career at Lowe gave me a very strong foundation: Developing different skill sets by doing most of big brands for Unilever such as Omo, P/S, Nescafe, learning how to work with regional team and also managing high quality outcome.